About usParmac Relationship Management

Parmac Relationship Management is a Full-Service B2B Lead Generation and Sales Specialist agency with an established reputation providing a wide range of business-to-business marketing services for over 25 years.

We have the programs and experience to help your business to reach and exceed its sales objectives deriving the maximum return on your marketing investment.

25years of excellence

Our History

Established in 1992, Parmac is based in Ontario, Canada. Our agents are experts in qualifying, capturing and nurturing sales leads. Our long standing reputation for delivering measureable ROI stems from our broad knowledge base, and specific market intelligence. No matter your market or industry, Parmac is proven to consistently deliver verified, qualified, hot leads!

What we offer our customersCore Services

We offer a wide range of B2B marketing services:

Sales Specialists

Helping companies increase sales is the core of our business. We focus on Business to Business (B2B) Lead Generation and increased sales for companies of all sizes.

Lead Generation

Replace your internal efforts with Parmac's industry proven Business to Business (B2B) Lead Generation services and let us target customers to your product or service effectively.

Inbound Call Services

Our Inbound Call Services include Customer Support, Order Tracking, Appointment Setting, Sales Services and Lead Generation to name just a few of our services.

Outbound Call Services

Parmac offers top quality Outbound Call Services such as Telemarketing, Cold Calling, Warm/Qualified Leads, Market Research, Surveys and Appointment Setting.

Parmac does it all expertly; tailoring our solutions to your business’ specific challenges, budget, goals, and target segments.

The Parmac Relationship ManagementLeadership Team

Louise Parkes


Louise’s ongoing commitment to customer service has positioned Parmac as one of Canada’s leading outbound B2B Call Centres. As Parmac’s company president and CEO, Louise is responsible for the strategic leadership and financial management of the company as well as establishing organizational goals and priorities.

Jay Lekavy

Program Director

Jay’s knowledge of call centre processes and ability to implement marketing campaigns of all magnitudes are invaluable assets to Parmac. Jay is responsible for directing and executing client programs and manages our valued Customer Service Team. Jay works closely with customers, develops the Customer/CSR training sessions and oversees Quality Assurance and Daily reporting processes.

Val Toppin

Business Development

As a key member of the Business Development Team, Val is responsible for redesigning and implementing Sales and Marketing B2B Strategies to optimize market potential and increase revenue and lead generation. Ultimately, Val’s role is to help our clients improve the results of qualifying their target markets, creating lead generation and increasing sales.

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