Parmac is a Full Service Call Centre located and operated in Oshawa Ontario Canada, celebrating our 15th year of operations. During this time, we have continued to provide our customers with the best Lead Generation, Registration and Back Office Services available in the outbound call centre market today.

We have successfully provided seamless service to many associations companies and service groups with a high quality flexible call centre program that meets your needs. Parmac can help you increase the number of paid representatives, delegates or registrants attending your conferences, trade shows and expositions through our blended registration program. This type of program uses three methods of contacting your list of potential attendees.

1. Direct telesales

2. Email Marketing

3. Dedicated Toll Free number

By combining these three services, in conjunction with your Marketing campaign we have found a formula for success.

Shortly after your in house marketing campaign has started, Parmac begins calling a list provided by you. This list is typically a mailing list, customer list, or a list of people who have attended your event in the past.

During the calling process, our seasoned sales representatives will make up to 3 attempts to identify the decision maker; make contact with that person or leave a voice mail with the ultimate goal of closing the sale.

When direct contact is made every call will have some value to you as our sales process involves updating your list. We attempt not only to make the sale, but to gather at least three pieces of useful information such as decision makers name, email address, and title. We simply will not take no as an answer and will always try to identify who, why and when.

This information will prove valuable to you in the future.

When a call is transferred to a decision maker’s voice mail, a message with a toll free call back number is provided to the potential sale. This message provides the decision maker the opportunity to call back at their convenience. All returned calls are answered with a live voice provided by a Parmac representative who is assigned to your campaign only.

Occasionally decision makers have not received any of your marketing material. There are several reasons for this but we provide a quick solution. Parmac can send your promotional material via email to anybody that requests it from us. This process can be setup to look like the email is coming seamlessly from your organization by using a “spoofed” email address. These addresses can be setup easily with the help of your IT department.

As stated above this is a cost effective recipe for a successful event. The following is the Return on Investment of a Blended program Parmac recently completed.

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