Never put all your Eggs in One basket

By | April 14, 2014


Golden Eggs


I’m not a huge fan of clichés, in fact I find them to be especially dull and unimaginative, but we all know that clichés wouldn’t exist if there wasn’t a whole lot of truth behind their messages…. plus Easter is just around the corner, so the eggs and basket seemed to fit nicely.

I have several discussions daily, not only with small to medium sized Business Owners, but also with Sales and Marketing Executives of sizable companies, and I am always a little thrown off by a company’s commitment to a one dimensional, virtually immeasurable sales and marketing plan. In truth, some businesses don’t even have a plan, never mind a measurable one. Can you imagine living in the business land of unicorns and rainbows, where believing that a shotgun approach in advertising with posters and flyers (sent to a random audience) would be all that your business needed to produce sales or drive growth and revenue?

Marketing campaigns used to be considered an expense and not a priority for budget, but smart companies with growth and leverage in mind now consider marketing dollars as a sound INVESTMENT and use every angle they can to fill their sales pipelines (more baskets), as well as target and reach new markets alongside measuring their success and ROI. Successful companies have a powerful desire to grow; moreover, they are capable of seeing the payback of proactive B2B lead generation, revenue generating programs.

Leveraging your current digital marketing strategy (provided that you have one) with the addition of a customized program with a reputable and client focused B2B lead generation company, really allows a 360 approach to increasing sales volumes. Why cover 180 or even 270 degrees around the pie, if you can maximize your competitive industry advantage with the full 360? Is it time for you to add another “basket” to your marketing mix? Collaborating with conversant, sales driven professionals, who are very mindful of the obvious benefits to using specialists for increasing B2B lead generation and creating more of a strategic understanding of their marketplace, is truly refreshing…if you fit this description, no matter what your industry focus, I would love to hear from you.
Sincerely yours,

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