We understand that today, modern marketing is actually a mix of activities & disciplines and continuous prospecting remains a key part of that mix. Prospecting itself actually contains several components but, for many industries, cold call prospecting continues to be critically important to on-going growth.
In the real world,Lead Generation and Qualified Lead Conversion were cited by 60 & 57% of B2B Marketers (respectively) as the top priority for this year. But, 62% also sighted Lack of Resources or Staffing as a barrier to marketing success.*
*2012 B2B Marketing Benchmark Report – Marketing Sherpa (www.marketingsherpa.com)
Parmac Relationship Marketing is a fully North American-based professional lead generation agency with in-house call centre capabilities. We have been warming up leads for our clients since 1992.
Let our team of friendly professionals takeover the time consuming and unpopular tasks at the top of your sales funnel by making first contact on your behalf, separating out what is most promising and handing over well qualified leads – freeing up your sales team to do what they do best.
- We have 20 years experience working with Professional publishers, it’s part of our corporate DNA
- We can scale a program to any marketing budget
- Also, we can expand or contract (“tweak”) a program to maximize results
- We ensure that no call will be wasted,
- We update contact lists
- Gather competitive data
- Forward leads for other/future product purchases
- As mentioned above, your new target markets may be outside your current area of specialization, making access to them difficult.
- Geography can also render potential new customers uneconomical for your Representatives to call on, making our approach to publishing sales an attractive one.
- As an added benefit, our service is also available when needed and with no direct ongoing costs of overhead to you.
A sampling of just some of our previous experience includes:
|Up-Selling & Cross Selling||Database Cleaning and Updating||Literature Fulfillment|
|Advertising Sales Calls||Continuity & Circulation: Subscription, Product Renewals||Internet Response, Online Publication, Software Sales & Support|
|Mail Order Response||Record/Subscription Verification||Catalogue Orders|
|Market Research & Surveys||Promotional Message Delivery||Bookings/Payments for Seminars, Webinars, Conferences, Trade Shows & Conventions|
Here’s our process:
- Develop your target market(s) – (Fill Your Funnel)
- Make contact on your behalf – (Separate REAL “Prospects” From “Suspects”)
- Resulting in hot leads for direct follow up by your sales team – (Product of Your Sales Funnel)
An outbound “Publishing Lead Generation Campaign” is more affordable than you think: contact us today for a no obligation consultation and start maximizing your selling time!