Direct Publishing

DIRECT Publishing , marketing and sales specialists to the publishing industry, is a division of PARMAC Relationship Marketing and was formed in 1992.

We understand the world of professional publishing. Margins are short, budgets are cut, and authors are late. DIRECT Publishing provides a comprehensive direct marketing program to turn the low-volume / high cost publications and customers into high revenue generators.

DIRECT Publishing is continually looking for new publications. To determine which are conducive to direct marketing and teleselling, our evaluation committee will examine their key benefits. We will also review: price, primary and secondary markets, list availability, as well as your current marketing plan.

Every book has a unique market and at DIRECT Publishing our specialty is building sales in those untapped markets. These new markets may be outside your firm´s current area of specialization, making access to them difficult or prohibitive. Geographic isolation also renders potential customers uneconomical for your reps to call on.

DIRECT Publishing´s expertise extends to all business and professional markets including:

schools	small and medium-sized businesses
corporate / Fortune 500 companies	non-profit agencies and associations
libraries	colleges & universities
bookstores	service industry
government	manufacturing
professional firms	institutions

One of DIRECT Publishing´s primary strengths is our senior administrative staff´s expansive skills and information base. Our people are knowledgeable in such diverse areas as database management, customer relations, quality assurance, project management, as well as many business software applications.

DIRECT Publishing has a committed professional staff who is as serious about your business´ profitability as you are. The combination of effective strategy and leading-edge technology, along with trained and motivated personnel, is what we have to offer. When you look at our past accomplishments and present direction, we hope you´ll agree that DIRECT Publishing can serve your sales and marketing needs cost-effectively, efficiently, and professionally.

To date, DIRECT Publishing has sold the following kinds of titles:

Occupational Health & Safety
Scientific
Computers
Law
Accounting
Architecture
Nursing
Human Resource Management
Directories
Automotive
Medical
Engineering
Humanities
Languages
Guidance & Special Needs
CD Roms & Professional Reference Software
Text Adoptions
Primary & Secondary School Reference Systems

For a free consultation and no-obligation quote, contact us today!

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