CASL- Is your business ready?

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  • Marketing to all new prospects by email after July 1, 2014 is a clear violation of the legislation
  • If the contact has not become a client of the sender within 6 months, the implied consent is then invalid
  • If the existing client is inactive from purchasing or subscription or account renewal in 2 years-the implied consent is also no longer valid

  • In order for consent to be obtained orally (over the phone), it must be verified by an independent third party or involve an investment in call recording technology to be considered sufficient by CRTC.