Introduction:
Social media has infiltrated nearly every aspect of our lives. This shift has given birth to a paradigm shift in consumer attitudes. Many Consumers now view advertising on both traditional media platforms(radio, TV, and print) and the Internet as either; easily ignored or perceived to have little value. Pushing a message at a potential customer when it has not been requested, may fail to produce the desired impression. This is particularly true when the consumer knows that the sponsor of the ad has paid to have this information presented.
It’s not that consumers no longer needs information about your products or services but, they no longer need advertising to obtain that information. They find the information they want, when they want it, from sources that they trust more than a paid advertisement.
Social Media is the most liberating of all mass media developed to date. It is interactive and participatory, like swapping stories around a campfire or attending a community fair. It is not a medium to push content, to a captive audience, the way traditional network television does. Instead it provides the greatest array of information, on any subject, on demand. It is considered by consumers to be the most trusted source for commercial product/service information on cost, selection, availability, and suitability, and peer reviews.(Nielsen)
Marketers must now consider a fundamental shift in orientation, instead of pushing their message on the consumer; they must now find where their consumers are and engage them in an interactive relationship providing them with enough information to make an informed choice on their own.
Want to run a Social Media Campaign?
Social media gives us the tools and information to connect, monitor and engage, with virtually anyone at anytime, faster, easier and more efficiently, than ever before. Via social media, you can find and initiate the engagement process, providing amplified exposure to your brand and message.
Social media allows you to conduct thousands of client conversations and contacts at once. For example, each interaction with 10 customers who are in turn connected to 200 friends via their social network, means your message has been exposed to over 2,000 potential clients. By utilizing these tools you can better connect with your target market, create stronger relationships and share experiences with a much larger network.
Social Media provides the distinct advantage of allowing you to interact with your audience. Unlike traditional marketing, the impact of social media campaigns can be measured, tested, modified, updated and interacted with on a constant and immediate basis. The interactive feedback of your customer equates to having a 24/7 focus group operating for your product or service.
When used correctly Social media can be a most comprehensive marketing tool. However before you run out and start signing up for every social network out there you need a plan. To be successful with any venture you first need to identify where you are, where you want to be, and put in place a strategy to get there. This is where we can help, we can get you started implement the plan and even manage the entire process for you.
Parmac Social Media Marketing Solutions
Since its inception in 1992 PARMAC relationship marketing LTD. Has specialized in developing relationships between your brand image and your clients. The advent of Social media is the natural evolution and next step in this process.
Our dedicated social media team has developed the tools and process necessary to effectively initiate and develop relationships that create lasting impressions on your customer.
PARMAC Social Media designs and implements a targeted online marketing campaign, that will act either as a Lead Generation Engine for your business or as a Reputation Management System.
We design, implement and execute your online marketing so you can spend your time managing your business.
Indentify
A successful Social media campaign must first identify who what and where your customer interacts.
The Extractor is more than just a search engine. This tool is customized to your clients demographic and psychographic profile, to provide a deep dive search of the social media landscape to identify and monitor your target audience where they interact and search for their information.
Discover & Develop
Once your target market has been located, you must research what is being said about your products and service by your customer.
Using the PRIIYSM Process (Parmac Reseach Innovation In Your Social Media) analyses the results of the deep dive search and assesses the activity already going on about your product or services. This tool allows you to view what the perception is of your product or service, what is considered by your customers to be your brands strength and weaknesses. This intelligence is then applied to create affective messaging and offerings.
Deploy Reputation Management
The results of the PRIIYSM analysis offer insight into your Brand Image Management, leveraging intelligence to guide to campaign strategy.
Impression Campaign: Connecting with your demographic in regular intervals using positive messaging that will attract people to a portal or promote a positive message and/or offer.
Suppression Campaign: Bury negative comments being made about a product, company or service by blogging and attracting people to a targeted website or portal.
Maintain
Social Media is not static; it changes on a daily and often hourly basis. The goal is to maintain consistent impression to the people visiting the social media site. By engaging your potential customer in an interactive relationship you will enhance your brand image, and your product / service offering. This establishes a sense of trust and loyalty between you and your customer. While generating positive impressions, on the social network that connects them.
Parmac’s dedicated team of Social Media Customer Service Representatives. Trained in Social media applications, interactive messaging and relationship building, these SMCSR’s monitor and maintain your social media presence, giving your brand image a living breathing personality to interact with.
Capture Measure and Analyze
Parmac Social media tools capture and analyze data throughout the campaign. This allows for on-demand data reporting of qualitative impressions from you customer via their interactions with the SMCSR. It also enables adjustments to your campaign while in the implementation phase allowing you to adjust you’re messaging or offering based on instantaneous feedback from your clients.
Parmac dedicated clients will be able to access a portal to substantiate Actual ROI (return on Investment). This tool allows you to capture both quantitative and qualitative data, demographic information and lead generation. Tying your advertising spend directly to the impact of your message on your client and your bottom line.
