Since our inception, we have consistently helped companies like yours increase a publications market penetration and sales volumes.
We know that every publication has a unique market, and your sales team has established a comfort zone within that market.
At Parmac, our specialty is building sales in untapped markets, or areas you have always wanted to target but your sales team has been reluctant to approach. These new markets may be outside your sales teams’ current area of specialization, making access to them difficult or prohibitive. Geographic isolation also renders potential customers uneconomical for your reps to call on, making our approach to publishing sales an attractive one.
Parmac is always looking for new products and companies we can help, and believe that some of your publications are the right fit for an advantageous direct marketing and telesales program. We would like to meet with you and your marketing teams to examine your publications key benefits, review price, primary and secondary markets, list availability, as well as your current marketing plan, and develop a successful direct marketing and telesales program.
To date, Parmac has sold the following kinds of titles:
* Occupational Health & Safety * Scientific * Computers * Law
* Accounting * Architecture * Nursing * Directories
* Automotive * Medical * Engineering * Humanities
* Languages * Text Adoptions * Human Resource Management
* CD ROMs & Professional Reference Software * Guidance & Special Needs
* Primary & Secondary School Reference Systems
Parmac’s primary strength is our senior administrative staff’s expansive skills and information base. Our people are knowledgeable in database management, customer relations, quality assurance, and project management, as well as many business software applications.
Parmac has a committed professional staff that is as serious about your business´ profitability as you are. The combination of effective strategy and leading-edge technology, along with trained and motivated personnel, is what we have to offer. When you look at our past accomplishments and present direction, we hope you’ll agree that Parmac Relationship Marketing Ltd. can serve your sales and marketing needs cost-effectively, efficiently,and professionally.
Please call today for a free consultation or no-obligation quote!
Publication Sales and Renewals
Telesales is the fastest way to increase the take up of special offers and increase circulation of your publications, buyers’ guides, newsletters and subscriptions. Using Parmac’s telesales program can boost the response of your direct mail offers 2 to 7 times, and can help to ensure your subscription base doesn’t lapse. By putting together an ongoing sales and renewal program, we can not only ensure that your subscribers are contacted close to their renewal date, but ensure that your mailing, shipping and customer lists are always up to date.
Advertising Sales
Parmac can quickly increase your advertising sales. Through our call centre and electronic media, we can take your sales cycle from lead to close by augmenting your current sales teams’ efforts. In some cases our clients have outsourced their entire sales department to us. We have a demonstrated expertise in this area that we would be happy to present to you.
Niche Market Publication Sales.
The goal of this program is to uplift the sales cycle on your difficult to move products. Our sales programs give you a low cost, high penetration sales initiative targeting secondary or marginal markets you have always considered but have been reluctant to approach due to the high cost of in house sales. Even the best field sales representatives are reluctant to waste precious time pursuing smaller markets and independents when they have high value accounts to service.
Distribution Audits, Mailing list Verification and Updating
This service is also known as database verification. Our seasoned customer service representatives are skilled at finding the information and contacts you require for a successful Direct Marketing Campaign.
Trade Show and Exposition Registrations
Parmac has developed a fail proof way to increase the number of paid delegates attending your trade show, exposition or seminar. We use a targeted three tiered approach to contact potential delegates via outbound calling and messaging, email and inbound answering. This process has worked well for all of our clients and generates a high return on investment.
Membership Sales and Renewals
Telesales is a great and effective way to remind your membership that it’s time to renew. Our renewal service is a fast and efficient way to ensure that your organizations members stay members. As well, with the proper targeting we can help your organization grow with new members.
Surveys
Parmac has been successfully carrying out surveys for many of our clients. We can help develop your survey conduct it and analyze results quickly providing you with the information you need to know
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