Monthly Archives: December 2012


OSHAWA– December 20, 2012 – Parmac Relationship Marketing celebrated its 20th anniversary on Wednesday with a celebration attended by 80 guests including Parmac employees, clients and local community members.

Parmac president Louise Parkes announced during the event that she would give back to the community with a $2,500 bursary to Durham College, to be distributed in $500 instalments over five years.

bursary to durham college

“We wanted to make a gift to the college because we appreciate what you do so much,” Parkes said. “(Durham College is) not only a foundation of employment; it’s a foundation of opportunity for young people in our community. Some young people have to stay in the community for financial reasons but we’re also attracting students from outside of the community because of Durham’s great programs and post-graduate employment track record.”

David Chambers, associate vice-president of the office of development at Durham College, was pleased to accept the donation.

“On behalf of Durham College, we are indeed grateful to be the recipient of the generous commitment of $2,500 for bursary awards from Parmac Relationship Marketing,” Chambers said. “These funds will support students in financial need and will help them realize their own dreams and passion for success. We congratulate Parmac Relationship Marketing on its 20th Anniversary and we wish you continuing success for many years to come.”

Parkes added that she would also donate $3,750 to the University of Ontario Institute which they will match for a total of $7,500.

university of ontario donation

“This is a gift from Parmac and it is to take advantage of an in-course scholarship at the university and this will be directed to the business faculty as well as social sciences downtown,” she said.

Clive Waugh, executive director of advancement at UOIT, said the donation will be an asset to future graduates.

“I want to thank Parmac for their generosity on behalf of the students, faculty and staff at UOIT,” Waugh said. “Donor gifts help the university to prepare our graduates for the evolving 21st –century workplace and we deeply appreciate Parmac’s support.”

Many notable guests were impressed by Parmac’s 20-year presence:

Louise Parkes gets award for parmac“Parmac’s been a member of our chamber for probably close to 20 years. It’s a fantastic business and I credit any business that celebrates a 20th anniversary. Louise and Darryl have been great supporters of our community and that is fantastic because business locally and small business especially is the future of Oshawa.” –Bob Malcolmson, CEO and general manager of the Greater Oshawa Chamber of Commerce.

“We’re very proud of our relationship with small businesses in the area and certainly Parmac
has been a part of our family for a number of years and we’re pleased to help Louise and any small business in any way. -Cathy Coxhead, financial service representative at TD Canada Trust Oshawa main branch.

“I’ve known Louise since 1985 and I have the greatest respect for her as a business person, as a politician and as a human being. What I really like is that she’s giving back to the community, through the college and through the university, and it would be terrific to see more local businesses doing that.” -Dennis Martel, freelance consultant for First Nations and Metis Relations.

Thank you to all our clients and employees for helping us reach 20 years. We look forward to the next 20 years and beyond, together!

“Innovate or Die!”

The title above is a common mantra but, what does it mean to the average modern business?  In our company, as in many others, it might simply mean to focus on how we do things and then continuously question and tweak those actions in a never ending quest for improvement.  Processes can be broken down into revenue generating and administrative categories and an organization can choose their preferred area of focus based upon where the management believes the weaknesses are most pronounced at a given time.

factory man with keyI have also heard small & medium size business managers/owners say things like, “We prefer to maintain the status quo, neither grow nor shrink our business for now”.  Unfortunately, I have observed that all too often, that point of perfect “stasis” in business is elusive if not, actually unattainable.  So, a corollary of this desire for ‘status quo’ may be formed in that there is no such condition in a modern organization.  Perhaps the most truly applicable maxim is that (due to a variety of market factors like: competition, acquisition, relocation, etc.), every business is constantly in either a state of decline or of ascent, period.

One way that we at Parmac Marketing seek to innovate is to continuously search for new potential market sectors for our lead generation services.  In the modern global economy, much has been written and said about fundamental changes and challenges being presented to North American manufacturing.  However, we have been inspired by the creativity and persistence of successful manufacturers still operating and thriving on this continent.  In an insightful, scholarly analysis of Statistics Canada data and anecdotal home grown success stories, this Globe and Mail article describes a resurgence in Canadian manufacturing, led by smart, savvy entrepreneurs who seemingly possess a boundless capacity for innovation and growth by exploiting new niche markets where they can sustain a competitive advantage.  We plan to be part of their success by helping some of these forward-thinking business managers to establish new (and mine these existing) specialized markets.

I’d be very interested to hear from you on what “innovate or die” means in your business and your thoughts on the Globe and mail article above.